I have been constructing a timeline, documenting the number of interactive music video’s online. http://www.xtimeline.com/timeline/Interactive-Music-Video I had been hoping that it would show a growing increase during the past two years. but in fact it shows is a ‘boom’ in 2010 and then a huge decline during 2011. I had put this down to the fact that during 2010 the interactive music video’s were programmed with flash and therefor limited to what it could do and with the emergence of HML5 directors are still familiarising themselves with it and therefore there has been a bit of a dip. David Downes was concerned that actually the dip was because ‘interactive music video’s’ are not the future of music video’s but a whole new marketing tool completely. And that by 2011 music industry decided that they weren’t working as well as had hoped and therefore were not keen to continue with them. I cannot disagree that the video’s are not music video’s but a new kind of visual marketing tool and also I now share the same concerns as he on the failure front. Most of the video’s done in 2011 were better quality so within the next year we may see some really interesting interactive video’s. Therefore I am going to continue with the direction of my project and try and come to a confident conclusion of this dilemma.
