This week I will be holding a focus group in order to gather data on various interactive music video’s in order to see what works and what doesn’t work. Using this information along with comments, on the web, I will bring together the concept for my video. I have selected 8 music video’s which I would like the participants to watch online before the focus group. I am going to put up the links to each video in this blog and ask the participants to rate and comment on them underneath each post. With the infomation I am hoping to then construct some good questions in order get a good discussion going. Factors I will be addressing are;
How accessible, smooth, addictive, likeable, enjoyable, quality, interactive and personal all which I would like a mark out of 10 (1 being very very poor and 10 being very very good), aswell as comments. Also an overall mark out of 10 for each and then questions how they could be improved and if each of the above factors are important to the video. Are any more important.
I have chosen 8 fairly varied music videos, in order to give people enough scope to compare.
