ROME is a new interactive music video directed by Chris Milk (The Wilderness Downtown Project). It takes you through an animated journey where you have control over what you see and also can make trees or oil cracks appear. I thoroughly enjoyed the video. The illustration and animation is stunning and the whole world created is generally beautiful. It starts as a piece of film where you are the driver of a car you control what the driver is viewing and it then takes you through various different animated worlds or ‘dreams’.
Here is a video explaining the technology behind ROME http://www.ro.me/tech/ .
Watching this video I can see that there is a future of these online interactive music video, and that as the technology becomes more impressive so will the videos.
It appears WebGL is essential to these projects as it turns your browser into an open source video games console and allows real time rendering of visual models. This website has left many different examples of what WebGL can do and also includes all the codes so I can try it out for myself. I have realised that for me to come up with some new innovative interactive video’s I need to have a broader knowledge of what technology can actually allow me to do. As a complete novice at this I will need to allocate a lot of time to this.
Aaron Koblin is the creative director as google creative lab, he also worked with Chris Milk on this project. His portfolio of work is really impressive and he created the ‘House of Cards‘ interactive video for Radiohead as well as work on Arcade Fire’s ‘The Wilderness Downtown Project‘.
Off the ROME website you can create your own dream in the sky or land, gallery. I created one called flight but I can’t find it in the gallery, however it is just another way for users to interact with the project and thus creating more promotion for the song.


[...] emerged from two interactive music video’s one is another Chris Milk video Rome (My previous blog entry on this video) and the other is by [...]